I remember the first video my family ever rented. It was a James Bond film, Never Say Never Again. We rented it (on Beta videocassette) from the video rental counter that popped up in our local five and dime, a place that was called Gibsons, in Grafton, Virginia. That was sometime in 1984. I’ve rented hundreds of videotapes and DVDs over the years from many different shops ranging from tiny mom & pops establishments to Blockbuster. But the rental store I enjoyed most was a family-run place called Family Video & Computer Center at the Hilton Shopping Center in Newport News, Virginia. What made that place special to me was that, in addition to movies, they also rented computer software.
What got me thinking about FVCC (no connection to the “Family Video” rental chain found in the Midwest and Canada today) was a recent episode of the Retronauts podcast I listened to, with video and game rental stores as the topic. The show talks about game console rentals — cartridges and CDs/DVDs. Now, while I did rent the odd PS2 title here and there in the early ’00s, I didn’t do it often. What was unique about FVCC is that they rented games and apps for computers. I’m talking about magnetic media. They had titles for the Commodore 64, Apple II, Amiga, and DOS / Windows PC.
I don’t remember just how I found out about the place but, just after it opened, I remember going in and renting the game Echelon for the Apple II. I recall that there was a “NO PIRACY” sign on the wall, but the guy working the counter let me know I could get a free rental by providing a new parameter to copy one of their games (one that wasn’t part of Copy II+ or whatever parameter copier you might have used). Good times.
The way it worked was — as I recall — you were technically buying the software, with an option to return it for retail price minus $5 within five days, or something along those lines. There were/are laws against renting computer software in the United States and things were setup in a way that got around them.